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What Do Younger Shoppers Want?

Nielsen unveils a new list of trendy must-haves.

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By: TOM BRANNA

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Sixty three percent of global, socially-conscious consumers are under age 40, they consult social media when making purchase decisions and are most concerned about environmental, educational and hunger causes, according to a new study from Nielsen, a global provider of information and insights into what consumers watch and buy. Nielsen’s Global Corporate Citizenship Survey of more than 28,000 Internet respondents in 56 countries shows that 46% of global consumers are willing to pay extra for ...

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